About Us

Who We Are

About Us

At HBF Trading, we specialize in sourcing and trading high-quality green coffee beans. Our focus is on building long-term, transparent relationships with coffee roasters and importers across the MENA region. We’re more than suppliers — we’re partners, offering reliable, value-driven support rooted in regional expertise.

Who We Are

About HBF Trading

HBF Trading is a green coffee trading house connecting top producers with MENA roasters through tailored, market-smart solutions.
We’re more than suppliers — we’re partners, offering reliable, value-driven support rooted in regional expertise.

Selective Partnerships

We work closely with roasters who value quality, transparency, and long-term growth — ensuring personalized, hands-on service tailored to each client.

Origin-Driven Sourcing

We source traceable, ethically grown Arabica and Robusta beans from top coffee-producing regions around the world.

Tailored to Local Markets

Our offerings are curated to match MENA’s unique flavor preferences and evolving market needs — helping your business thrive with the right coffees at the right time.

Standing Side by Side

From the first shipment to long-term strategy, we stand by our partners through every challenge and opportunity — committed to your success at every step.

Who We Are

About HBF Trading

HBF Trading is a green coffee trading house proudly focused on serving a curated portfolio of roasters across the MENA region.

 

To connect top-tier producers with local roasters through tailored, market-smart solutions.

We’re not just suppliers — we’re collaborators. We understand the unique challenges MENA roasters face, and we stand beside them at every step. With deep roots in the regional coffee scene, we bring consistency, reliability, and real value with every shipment.

Selective Partnerships

We work with a focused group of roasters who share our values — quality, transparency, and long-term growth.
That focus allows us to stay hands-on, responsive, and personally committed to every relationship.

Origin-Driven Sourcing

We source premium Arabica and Robusta beans from the world’s most respected coffee regions.
Every origin is chosen with traceability, ethical practices, and true producer collaboration in mind.

Tailored to Local Markets

From flavor profiles to pricing strategies, our offerings are built around MENA’s unique tastes and business realities — helping partners grow sustainably, from cup to company.

Standing Side by Side

We go beyond logistics. From shifting market trends to operational challenges, we’re in it with you — as allies, not vendors.

The Best Origins

Transparent Sourcing

Flexible Supply Options

Responsive Support

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